Tuesday, February 9, 2010

ACCRA wins at the Omega Dubai Dessert Classic

Kingston, Ontario – ACCRA premium golf shafts recorded it’s second victory on a major PGA Tour in 2010. Coming off a victory at the Sony Open on the PGA Tour where the winner used 2 ACCRA shafts on his way to his third PGA Tour win (all using ACCRA shafts), this past weekend ACCRA recorded it’s first European PGA Tour Victory at the Omega Dubai Desert Classic.

Using an ACCRA shaft in his Ping driver, the popular Spaniard known as “the Mechanic” survived a three hole playoff to record his first win of 2010 and place himself in position to compete in another Ryder Cup. Finishing the event in the top 30 of both driving accuracy and distance was a key to winning this event. Known for his incredible short game and accuracy off the tee, his 285+ yard average off the tee (good for 24th in the event) enabled him to take full advantage of his superior iron game.

This same week ACCRA looked for a second victory at the Northern Trust Open in Los Angeles California. Firing a final round 66 the Northwestern grad from Hemel Hempstead, England finished solo second and moved into the top 10 in the FedEx Cup standings for 2010. For several years he trusted ACCRA in his three wood, and late last season added an ACCRA to his Taylormade Driver with great success.

“This has been a great start on PGA Tours around the world for ACCRA branded shafts” stated Mike Biviano (ACCRA- Tour Rep.). “With the new ACCRA DyMatch technology just beginning to gain acceptance and the new DyMatch graphite iron shafts creating a buzz at the Tour level, we are looking to have a great season on Professional Tours around the world” continued Mr. Biviano.

“ACCRA introduced the DyMatch concept in 2009 and has just release d the new DyMatch RT, the first golf shaft totally designed dynamically to match driver shafts, fairway wood shafts and hybrid shafts creating identical feel based on a players swing characteristics” said Gawain Robertson (ACCRA- Partner). “Whether it is the best players in the world or the weekend golfer, this combination enables all levels of golfers to improve consistency, distance and accuracy” continued Mr. Robertson.

ACCRA pioneered DyMatch technology using an innovative design method of creating shaft profiles in “finished” clubs. Designing a shaft statically just doesn’t make sense! Creating a fairway wood and hybrid shaft that deflects and twists the same amount as the driver shaft creates identical feel. Only ACCRA DyMatch accomplishes this.

All ACCRA shafts are available exclusively through the very best club fitters in the world. “We believe that shafts must be custom fit to ensure that every golfer receives the greatest benefit from their equipment” says Dave Makarucha (ACCRA - Partner) “we have selected only the most experienced club fitters to represent our products to ensure every ACCRA shaft is perfectly fit to each golfer of all abilities” continued Mr. Makarucha.

ACCRA premium graphite shafts are available through “certified ACCRA Fitters”. For product information or to locate a Certified ACCRA Fitter near you, please visit www.accragolf.com. If you are interested in becoming a dealer, please contact PGMC at (888) 389-3149.

ACCRA Shafts are crafted using the highest modulus and most technologically advanced materials available.
ACCRA has engineers to “create the best” without any compromises. The recent success of ACCRA’s latest introduction gives remarkable credibility to the technologies utilized in all ACCRA shafts. All ACCRA trademarks are owned by PGMC.

Thursday, February 4, 2010

Article from Flagstick Golf

ACCRA Introduces DYMATCH RT Shafts
Posted January 19th 2010 at 1:19 pm by Scott MacLeod

ACCRA Dymatch RT Family
After a year that saw most golf manufacturers and businesses shrinking in size the team at ACCRA golf shafts has a lot to celebrate. In the face of the industry trends the Canadian-based company is coming off a record sales year and looking ahead to a bright 2010. They recently scored another PGA Tour win at the Sony Open where the champion used one of their shafts in his 3-wood.

“We have a strong network of dealers; we believe in their ability to fit golfers and build them clubs so they can play better. We just try to make sure they have the best line of products available to them so that they can do that,” says Gawain Robertson, who guides the company along with partner Dave Makarucha.

To support that statement the company will be revealing some new products in the coming months, most prominently the DYMATCH RT graphite shafts. This line, an extension of the Dymatch shaft products introduced in 2009, will get its first full industry viewing next week at the PGA Merchandise Show in Orlando.

“We are really excited about the DYMATCH RT and what it offers for golfers,” continues Robertson.

For those not familiar with the DYMATCH story, this family of graphite shafts was created using a much different approach than is traditionally seen in the golf shaft business. Rather than build to specs the company chose to address ball flight and performance as the deciding factor in the design of the complete line-up. In essence the shafts are Dynamically Matched, thus the product name.

For the complete DYMATCH development story see this story we ran last year on our Editor’s Desk Blog.

The shafts got a strong reception from the dealers and also on the PGA Tour. Robertson says 7 or 8 players made the moved to use a complete sweep of DYMATCH, a driver, fairway and hybrid while another 11 or 12 used a shaft or two. That was good numbers for a shaft not brought out to the tour until early summer.

This brings us to 2010 and the evolution of this product line.

In keeping with their goal of providing as complete of a product line as their dealers need to fit their customers, ACCRA is adding an RT, or Responsive Tip version of the DYMATCH Shafts.

“ACCRA has been known throughout our 5 ½ years of existence for creating response tip shafts with very low torque,” explains Robertson regarding the introduction. “We have been a leader in that category. We wanted to do something different when we created DYMATCH so we came up with a more stable tipped shaft. The followers of ACCRA really enjoyed the original tour series and the ACCRA Axiv so we wanted to give them the best of both worlds from those shafts.”

The end result is a low torque, responsive tip shaft array with the DYMATCH characteristics of dynamically matched products from driver through the hybrid.

Series 1 will be a 55 gram driver shaft, 65 gram fairway wood shaft and a 75 gram hybrid shaft.

Series 2 will include weights of 65, 75, and 85 in the same order while Series 3 will go up another ten grams starting with a driver shaft at 75 grams and working through to a hybrid at 95 grams.

“If you want a stable tip, lower launch shaft the original Dymatch is for you; if you want something that will kick the ball up in the air more with higher spin the RT is what you are looking for,” Gawain adds.

Robertson concludes that their line will be real simple for both the consumer and fitter with all the options they might need. They believe in the DYMATCH system so they wanted to make their best designs available that way. The RT completes that picture.

“Every swing is different and we believe everyone should be fit by a professional with the proper equipment and knowledge to do the job right. The RT just gives us more opportunities to fit more people.”